Tag Archives: advices

Basics of Marketing for artists and (very) small businesses

I hear you, you think, as an artist, marketing is a bad thing and you never want to hear about it. You just want to create art and promote it in the purest way possible. However, posting just one picture per month on Instagram with no caption is becoming increasingly frustrating. So here we are, […]

Synthetic Brushes for Watercolor Painting

pinceaux synthétiques

Which synthetic brushes should I use for watercolor? And why should I drop the Kolinsky brushes? After seeing a viral video about Raphael brushes, I questioned the materials and it turns out, they’re absolutely not ethically sourced. Brushes are an important part of the illustration business, especially in watercolor and illustration. So, let’s dive into […]

Is Selling on Etsy Worth it ?

This blog post is a guide about whether you should sell on Etsy or not. It’s not a one size fits all situation but the general answer is leaning more and more towards a big NO. This is especially true for new sellers, beginner artists and small businesses. I wrote this piece in July 2019 […]